Nimit Gupta

Tag Archives: Marketing TechStack

The Exploding Marketing Tech Stacks: A Costly Necessity in the AI Era

The marketing technology (martech) landscape has evolved rapidly in recent years, transitioning from a compact collection of essential tools into a sprawling ecosystem. Marketers today find themselves at the center of a paradox: as marketing tech stacks advances and tools proliferate, the need for competitive advantages grows, yet budgets are shrinking. Remember when we thought […]